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ERIC Number: EJ1034909
Record Type: Journal
Publication Date: 2014-Apr
Pages: 10
Abstractor: As Provided
Reference Count: 28
ISSN: EISSN-1077-5315
Doing the Work of Extension: Three Approaches to Identify, Amplify, and Implement Outreach
Raison, Brian
Journal of Extension, v52 n2 Article 2FEA1 Apr 2014
This article explores the literature and practice of how the Cooperative Extension Service does its work and asks if traditional outreach and engagement models have room for innovative delivery mechanisms that may identify emerging trends and help meet community needs. It considers three innovative approaches to the educational mission: sense-making, contextual (typological) framing, and an internal starting with why concept. It discusses how each might offer processes that would help Extension workers identify and act on community needs, and how the approaches could become critical work skills that will help sustain Extension in the future.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A