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ERIC Number: EJ1021571
Record Type: Journal
Publication Date: 2013
Pages: 13
Abstractor: As Provided
ISSN: ISSN-1360-080X
The Components of Student-University Identification and Their Impacts on the Behavioural Intentions of Prospective Students
Wilkins, Stephen; Huisman, Jeroen
Journal of Higher Education Policy and Management, v35 n6 p586-598 2013
The purpose of this research is to discover the extent to which prospective higher education students still in secondary education might identify with international branch campuses and the extent to which organisational identification and its individual components might influence students' behavioural intentions towards these institutions. The study involved 407 students studying at nine international schools in the United Arab Emirates (UAE). By developing and testing a regression model, it was found that individuals are indeed able to identify with universities with which they have had no or minimal previous interaction or experience and that student-university identification can lead to positive behavioural intentions. The findings suggest that institutions would benefit from articulating and communicating their identities clearly, coherently and in a persuasive manner, and emphasising those aspects of the university's identity that prospective students will perceive as prestigious and similar to their own identities.
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Publication Type: Reports - Research; Journal Articles
Education Level: Higher Education; Postsecondary Education; Secondary Education; High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Arab Emirates
Grant or Contract Numbers: N/A