Student movement between institutions can no longer be deemed atypical. Approximately one-third of all students transfer during their college career and of those who transfer, 25% will transfer more than once. While movement from two-year to four-year institutions is still the most prevalent transfer pathway, it is important to note that 43% of students transfer from four-year institutions into two-year institutions (Hossler et al., 2012b). Students are also transferring laterally between four-year institutions and are co-enrolled in multiple brick-and-mortar and online institutions. A myriad of factors contribute to student transfer, including the convenience and affordability of community colleges, students' desire to find a "best-fit" institution, and state higher education systems routing students to community colleges in an attempt to reduce costs by limiting four-year institution enrollment. This chapter establishes the use of data and effective communications as the foundation of comprehensive approaches to facilitating transfer student success and examines transfer trends and future issues. Recommendations are offered to institutions and individuals for navigating the new normal--collegiate transfer.