In an era of escalating higher education costs, students and families need to be aware of all of their options for financing college and how those financing options work. Financing remains one the top factors for choosing a college, especially for students with greater financial need. Those who do not receive the award packages and financial resources they need may pass on a college or university. For many families, loans also play a big role in financing college. However, students and families may be reluctant to borrow because of fear of debt--and that fear may dissuade them from attending college. Loan Repayment Assistance Programs (LRAPs) help assuage that fear and provide a valuable financial resource for students and families. If a student's income after graduation is modest, their LRAP helps repay their student loans--including federal student, private alternative, and parent PLUS loans. LRAPs work like student loan insurance, providing a significant safety net for students and families. They benefit colleges and universities by helping them enroll and retain students who may feel college is not affordable by resolving the fear of loans and student debt. This survey of 1,200 families of admitted college students polled them on several key topics related to college financing: (1) the importance of financial aid and scholarships; (2) concerns about college cost; (3) attitudes and likelihood of borrowing; and (4) knowledge and opinions about LRAPs. [This report was co-published with Ardeo Education Solutions.]