Oregon's Legislature in 2011 affirmed a clear and ambitious goal for the State, known as the "40-40-20" goal, which states that by 2025 all adult Oregonians will hold a high school diploma or equivalent, 40% of them will have an associate's degree or a meaningful postsecondary certificate, and 40% will hold a bachelor's degree or advanced degree. Leaders across the state have been working to advance Oregon's educational attainment rates, but the passage of the goal into law through Oregon Senate Bill 253 has prompted a new drive for action and change. On November 1, 2011, approximately 300 education leaders from across the state and the nation convened in Corvallis, Oregon for a day-long symposium, "From Goal to Reality: Achieving 40-40-20 in Oregon," hosted by the Oregon University System (OUS) Chancellor and the Oregon State Board of Higher Education. The symposium brought together Oregon and national policy experts, Governor John Kitzhaber, legislators and policymakers, college and university presidents, K-12 superintendents and practitioners, business and community leaders, and students to look at ways to achieve the 40-40-20 goals. This report highlights just some of the innovative thinking, initiatives, and challenges which were articulated at this event, and which can help guide Oregon's next decisions and conversations about improving educational attainment levels in the state.