Academic institutions are increasingly interested in the collection and presentation of data to support strategic planning, accreditation, and accountability needs. With an increased emphasis on campus-wide involvement and centralized data collection at some institutions, the integrity, accessibility, and interpretation of data become key elements. The role the Institutional Research Office plays in the preparation and maintenance of this information is critical. This paper will take you through the process used to establish contacts across the university, the collection and management of data and the formatting of facts and figures for clear presentation to diverse audiences. With the increase of data available to colleges and universities from both internal and external sources, and the dramatic increase in the technical tools available to manage and to access data, institutional researchers have the opportunity to become knowledge managers. Organizing data for decision-making in a meaningful and useful way is essential for strategic planning, accreditation, and other accountability needs for higher education institutions. The case study here describes the process of developing strategies and tools to meet the needs of strategic planning data collection and reporting that may be informative to professionals charged with similar tasks. (Contains 6 figures.)