ERIC Number: ED475660
Record Type: Non-Journal
Publication Date: 2003-May-21
Reference Count: N/A
Big Media, Little Kids: Media Consolidation & Children's Television Programming.
Glaubke, Christina Romano; Miller, Patti
The Federal Communications Commission is currently considering modifying or eliminating existing media ownership rules. Children's advocates are concerned that any changes to these rules could negatively affect the already limited amount and types of programming available for children. Children Now conducted the first study to examine the availability and diversity of children programming in an increasingly consolidated media marketplace. Los Angeles was selected as a case study for this research because it is the second largest media market in the country, and two duopolies now exist among its television stations. The study compared the children's programming schedules from 1998, when the market's seven major commercial broadcast television stations were owned by seven different companies, to 2003, after consolidation reduced the number to five. The findings suggest that changes to the current ownership policies will have a serious impact on the availability and diversity of children's programming. Overall, the research shows there are fewer children's series, fewer broadcast hours, and an increase in repurposed (aired on more than one channel) programs in Los Angeles today compared to 5 years ago. (Author)
Descriptors: Centralization, Childrens Television, Comparative Analysis, Mergers, Programming (Broadcast), Television Research
Children Now, 1212 Broadway, Suite 530, Oakland, CA 94612. Tel: 510-763-2444; Fax: 510-763-1974; e-mail: firstname.lastname@example.org; Web site: http://www.childrennow.org. For full text: http://www.childrennow.org/media/fcc-03/fcc-ownership-study-05-21-03.pdf.
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Children Now, Oakland, CA.
Identifiers - Location: California (Los Angeles)