ERIC Number: ED459490
Record Type: Non-Journal
Publication Date: 2001-Aug
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Public Relations Division.
Association for Education in Journalism and Mass Communication.
The Public Relations section of the proceedings contains the following 11 selected papers: "If We Build It, Will They Come? Testing the Theory of Planned Behavior as a Predictive Model for Use in Determining How Career Counseling Centers Can Better Promote Their Facilities and Services" (Carolyn Ringer Lepre); "Student Preferences for University Recruiting Brochure Designs" (Ann Befort and Roger C. Saathoff); "Investigating Corporate Social Responsibility: A Content Analysis of Top Chinese Corporate Web Pages" (Shu Peng); "The Effect of the World Wide Web on Relationship Building" (Samsup Jo, Yungwook Kim, and Jaemin Jung); "Media Coverage of Risk Events: A Framing Comparison of Two Fatal Manufacturing Accidents" (Michael J. Palenchar); "Public Relations Worldview and Conflict Levels in the Client-Agency Relationship" (Youngmin Yoon); "Company Affiliation and Communicative Ability: How Perceived Organizational Ties Influence Source Persuasiveness in a Company-Negative News Environment" (Coy Callison and Dolf Zillmann); "Public Relations Excellence in Alliances and Coalitions: An International Perspective" (Mark A. Van Dyke); "Framing Effects of Genetically Engineered Food Labels n the Consumers' Attitudes toward Genetically Engineered Foods" (Hyun Soon Park and Sun Young Lee); "Co-Acculturation in a Korean Manufacturing Plant in Mexico" (Glen M. Broom, Suman Lee, and Woo-Hyun Won); and "Gender Discrepancies in a Gendered Profession: A Developing Theory for Public Relations" (Linda Aldoory and Elizabeth Toth). (RS)
Descriptors: Acculturation, Career Counseling, Corporations, Cultural Differences, Employer Employee Relationship, Foreign Countries, Global Approach, Higher Education, International Organizations, Journalism Education, Persuasive Discourse, Public Relations, Sex Differences, Sex Discrimination, Social Responsibility, Student Attitudes, Student Recruitment, World Wide Web
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers - Location: China; Mexico; South Korea