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ERIC Number: ED459490
Record Type: Non-Journal
Publication Date: 2001-Aug
Pages: 453
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Public Relations Division.
Association for Education in Journalism and Mass Communication.
The Public Relations section of the proceedings contains the following 11 selected papers: "If We Build It, Will They Come? Testing the Theory of Planned Behavior as a Predictive Model for Use in Determining How Career Counseling Centers Can Better Promote Their Facilities and Services" (Carolyn Ringer Lepre); "Student Preferences for University Recruiting Brochure Designs" (Ann Befort and Roger C. Saathoff); "Investigating Corporate Social Responsibility: A Content Analysis of Top Chinese Corporate Web Pages" (Shu Peng); "The Effect of the World Wide Web on Relationship Building" (Samsup Jo, Yungwook Kim, and Jaemin Jung); "Media Coverage of Risk Events: A Framing Comparison of Two Fatal Manufacturing Accidents" (Michael J. Palenchar); "Public Relations Worldview and Conflict Levels in the Client-Agency Relationship" (Youngmin Yoon); "Company Affiliation and Communicative Ability: How Perceived Organizational Ties Influence Source Persuasiveness in a Company-Negative News Environment" (Coy Callison and Dolf Zillmann); "Public Relations Excellence in Alliances and Coalitions: An International Perspective" (Mark A. Van Dyke); "Framing Effects of Genetically Engineered Food Labels n the Consumers' Attitudes toward Genetically Engineered Foods" (Hyun Soon Park and Sun Young Lee); "Co-Acculturation in a Korean Manufacturing Plant in Mexico" (Glen M. Broom, Suman Lee, and Woo-Hyun Won); and "Gender Discrepancies in a Gendered Profession: A Developing Theory for Public Relations" (Linda Aldoory and Elizabeth Toth). (RS)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers - Location: China; Mexico; South Korea