This study measures advertising students' attitudes toward statistics. Subjects, 275 undergraduate advertising students from two southwestern United States universities, completed a questionnaire used to gauge students' attitudes toward statistics by measuring 6 underlying factors: (1) students' interest and future applicability; (2) relationship and impact of the instructor; (3) attitude toward statistical tools; (4) self-confidence; (5) parental influence; and (6) initiative and extra effort in learning statistics. Overall, findings reveal that advertising students have a negative attitude toward statistics and introductory statistics courses, but they like working on the computer. Women report being significantly more anxious about statistics, more likely to ask questions in statistics class and see their instructor if they have questions. Implications for teachers of advertising are included. (Contains 35 references and 3 tables of data.) (Author/RS)