The Public Relations section of the Proceedings contains the following 8 papers: "The Cultural Competence Spiral: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments" (Alan R. Freitag); "Trust, Communication, and Quality Relationships in the Workplace: Comparing Views of CEOs and Top Communicators" (Dan Berkowitz and Peeraya Hanpongpandh); "Public Relations or Social Marketing: International Implications" (Terri Lynn Johnson); "An Innovative Look at Gender in Public Relations: Examining Relationships between Gender and Source Credibility in Employee Communication Messages and Media" (Donald K. Wright and Jill R. Haynes); "The World Wide Web, Online Resources and Public Relations Practitioners: What They Use and What They Recommend" (Michael Ryan); "Public Relations Management: A Multiple-Case Study in Media Management" (Kenneth D. Plowman); "The World Wide Web as a Communications Tool: PR Practitioner Perspectives" (Laura Newland Hill and Candace White); and "What Dimensions Constitute a Good Corporate Image in the Eyes of Chinese Educated Public" (Kaman Betty Lee). (RS)