ERIC Number: ED424797
Record Type: Non-Journal
Publication Date: 1998-May
Reference Count: N/A
Student Retention and Satisfaction: The Evolution of a Predictive Model. AIR 1998 Annual Forum Paper.
Bailey, Brenda L.; Bauman, Curtis; Lata, Kimberly A.
This study used system-wide student satisfaction data from the 14-university Pennsylvania State System of Higher Education (SSHE) to develop a model for predicting student retention, to identify individual students who could be retained with appropriate intervention, and to target factors which may be useful in the intervention process. A student satisfaction survey of 5,558 students was conducted in fall 1996, and this data was linked to fall 1997 enrollment data. Although 87 percent of the freshmen interviewed in the student satisfaction survey indicated plans to reenroll in fall 1997, only 75 percent of these students did in fact persist. Cross-tabulations and chi-square tests found a strong relationship with retention on 40 of the 68 student satisfaction survey questions, and principal component analysis found that 14 of these factors accounted for 56.2 percent of the variance in reenrollment. The five most important factors included major, overall experience, campus community, faculty, and advising. Analysis of variance indicated that although there were no significant differences b between persisters and nonpersisters in regard to the first factor, significant differences were found in regard to the remaining four factors. The results are discussed in light of efforts to improve retention on SSHE campuses. The student satisfaction survey questions and a map and list of the campuses comprising the SSHE are appended. (Contains 17 references.) (MDM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A