The adult educator in the non-degree management studies of a university is frequently approached by business managers whose expectations include the obtaining of educational solutions to their career problems. This places a demand not only on the educational expertise of adult educators but also on their educational counselling skills, as compared to personal or career counselling. This paper considers the counselling of adults prior to their registering for courses in the non-degree management studies of a university. Traditional face-to-face contact is assumed between the manager and the adult educator in the locale of the office of the adult educator. Some of the suggestions offered for adult educators to become effective counsellors include: (1) Be familiar with the current literature; (2) Possess a thorough knowledge of courses/programs/seminars in the non-degree area of responsibility; (3) Possess in-depth knowledge of management needs in the business world; (4) Understand the environment and the community in which the client lives; and (5) Have an unbiased institutional approach when it is necessary to refer a student to another institution. The adult educator's effectiveness depends on quality counselling of business managers for the intended and expected outcome where managers live and learn. Contains 12 references. (BF)