Intended for use with business and industry personnel, the training module is part of a kit designed to demonstrate how individuals with disabilities and older persons can be assimilated successfully into the labor force. This module explains how a public relations program can facilitate the integration of persons with special needs into the workplace. It offers key personnel in business and industry a series of action steps to institute a program to integrate persons with special needs. An introduction explains how to use the module, providing information on desired competency of participants in the training sessions, target audience, instructional objectives, materials needed, instructions for executives, and instructional sequence. Individual sections have the following titles: "Human Relations Factors--Inside and Outside the Corporation; "A Common Mission"; "Beyond Good Intentions"; "Accurate Awareness"; "Building Awareness Within the Corporation"; and "Conclusion." 15 references. (DB)