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ERIC Number: ED313749
Record Type: Non-Journal
Publication Date: 1989-Nov-18
Pages: 21
Abstractor: N/A
Reference Count: N/A
A Comparative Analysis of the Audience for Broadcast Sports and In-Person Sports.
Melton, Gary Warren; Galician, Mary-Lou
A study examined the uses and functions of broadcast sports programming as compared with in-person attendance of sporting events by focusing on the motivations, behavior, and attitudes of audiences toward such activities. Subjects, 219 students from a major western university, completed a survey instrument. Findings indicated that: (1) sports consumers received social interaction gratifications with family and friends through both in-person attendance and broadcast sports; (2) release from emotional tensions was evident, although more so in live sports attendance; (3) cognitive needs were gratified through attendance and broadcast activities; (4) sports fans received ego satisfaction through the personal identity functions with athletes, although more so at in-person events; and (5) yelling and disputing officials calls and coaches' tactics during sports provides a socially approved outlet for otherwise unacceptable behavior. (Five tables of data are included and 17 references are attached.) (SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A