The first section of this paper outlines the aims of the socio-semiotic way of looking at cross-cultural lexicology, including its ability to affect research methodology, objects, and goals, and argues that it is in accordance with an integral concept of linguistics. In the second section, the socio-semiotic approach is contrasted with the system-oriented, knowledge-oriented, and behavior-oriented views of lexicology. The final section provides macroscopic results, microscopic results, and cross-language comparison to illustrate what cross-cultural lexicology can do under socio-semiotic auspices. (18 references) (MES)