These proceedings contain 14 presentations and other materials from a conference to exchange ideas and encourage planning in continuing education. Introductory materials include a conference program and a preconference orientation that review the definition of the continuing education unit (CEU). Results of a sharing session on ideas for surviving the changing environment in which noncredit education is offered and a welcoming speech are provided. The presentations focus on an industrial policy for continuing education, effective and economic program promotion, the effectiveness and worth of program evaluation, the value of good instructors to a collegiate continuing education program, a study on the current status of practice standards in continuing education, a study to identify the continuing educational policies of professional associations and licensing boards, the changing accreditation guidelines for continuing education, implementation of a CEU program, the acceptance of the CEUs by the health sector, industry's support of and demand for quality continuing education, promotion of hard-to-sell programs, use of program evaluation for monitoring and improvement, and good instructors of programs offered by associations. A final presentation, not delivered at the conference, discusses continuing education as the key to profitability and productivity. (YLB)