"Here's Looking at You" (HLAY) is a creative prevention curriculum designed to cultivate a commitment among young people to deal in responsible ways with alcohol in their environment. The model, developed as a demonstration project for the National Institute on Alcohol Abuse and Alcoholism, consists of self-contained teaching units for grades K-12. This non-technical report, directed to non-research professionals, describes an extensive 3-year evaluation conducted to measure the effectiveness of the program in grades 4-12. Three Seattle school districts and two Portland school districts participated. Some schools were assigned to the experimental condition, and comparable schools were assigned to a control condition. The test instruments were administered to some students both before and after exposure to the HLAY curriculum; many students were followed for 3 years. Immediate results showed a definite curriculum impact for all students in the area of knowledge about alcohol and alcoholism. In addition, self-esteem was favorably affected for those in grades 5, 6, and 7. Decision making skills were improved for students in grades 6-12. Attitudes were least affected, although there was evidence that students in grade 8 and younger students changed somewhat toward favoring moderate drinking as opposed to excessive drinking. The program appeared most effective in intermediate grades, arguing for early intervention. Other influences, particularly parents, peers, and religion appeared to have a greater impact. The report contains a number of graphs illustrating the evaluation process and the results of the study. (More complex data is contained in the Scientific Appendix and the Manual of Evaluation Guidelines which are available from the Social Research Center, Washington State University.) (JAC)