A defining feature of behavior therapy is its application of general psychological principles and its consequent responsiveness to developments in general psychology. However, there are indications that a new movement already labeled in behavioral circles as "affect in the eighties" may be influencing the cognitive behavior therapy of the seventies. Distressed couples (N=58) and couples who responded to a newspaper ad (N=96) participated in a study to assess affect in marriage and its position in the behavior-cognition-affect linkage. The revised Positive Feelings Questionnaire (PFQ) correlated with spouses' ratings of affective responses to hypothetical positive actions by their spouses. Positive feelings toward a spouse were not correlated with age, education, or income. Women in the distressed group had lower PFQ scores than women in the nondistressed group. The data suggest that behavioral marital therapists should consider how to modify affective responses and that the PFQ can aid such exploration by assessing spouses' feelings. (JAC)