ERIC Number: ED178180
Record Type: Non-Journal
Publication Date: 1979-Mar
Reference Count: N/A
Recall of Television Content as a Function of Content Type and Level of Production Feature Use.
Calvert, Sandra; Watkins, Bruce
This study investigated developmental changes in children's recall of televised central and incidental content. Central content was plot-relevant; incidental content was peripheral to the plot. Both content types were classified at two levels of production features, high salience and low salience. High salience features were high action, loud music or singing, and special effects. Low salience features were character dialogue and low action. Comprehension questions were generated to fit each of these four cells. One hundred and sixty children at two age levels, kindergarten and third-fourth grade viewed a prosocial cartoon in same-sex pairs. Children then participated in an immediate multiple choice test and returned 45 minutes later for a delayed test. Results indicated that older children are more selective in recall of central over incidental material than are younger children. Findings also showed that pairing content with highly salient production features improved central recall at both age levels, particularly for younger children. (Author/RH)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Spencer Foundation, Chicago, IL.
Authoring Institution: Kansas Univ., Lawrence. Dept. of Human Development.