The major purposes of this study were to determine whether career awareness in children is fostered by television viewing and to explore the perceptions of teachers with regard to three factors: children's program choices, children's occupational choices and occupational role portrayals of television characters. Also investigated were status levels of portrayed occupations and identification with parent occupation. The study included 120 preschool children and 12 teachers. The results indicated that most children could name an occupation. Sex differences were found. Correlational analysis indicated that the occupational prestige level of boys' and girls' occupational choices was more strongly associated with the occupational prestige level of their favorite television character than with that of their same sex parent. Teachers were more aware of the occupational choices of male than female students. However, teachers' awareness of the roles portrayed on the six most frequently mentioned television shows was minimal. (Author/MP)