ERIC Number: ED164007
Record Type: RIE
Publication Date: 1978-Oct
Reference Count: 0
A Trend Report on the Role and Penetration of Sesame Street in Ghetto Communities (Bedford Stuyvesant, East Harlem, Chicago and Washington, D.C.).
Yankelovich, Skelly and White, Inc., New York, NY.
The primary objectives of this study were: (1) to determine the extent to which Sesame Street is continuing to reach underprivileged preschool children and to compare its current performance with data established in the previous studies conducted in 1970, 71, and 73; (2) to examine the relationship of Sesame Street to school age children by determining how many watch the program, and how that influences their younger siblings; and (3) to explore the attitudes and values of parents/caretakers to determine the factors which lead them to encourage their children to watch the program. Bedford Stuyvesant, East Harlem, Chicago's black ghetto area, and the inner city of Washington D.C. were the areas used for the distribution of the questionnaire designed to yield factual data about viewing habits, and attitudinal data based on verbatim opinions. A summary of the major findings and their implications, and the most significant findings with their supporting tables are reported in the first two sections. Verbatim quotes are included in the third, and the appendix describes characteristics of the respondents in each of the four areas studied. (JEG)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Children's Television Workshop, New York, NY.
Authoring Institution: Yankelovich, Skelly and White, Inc., New York, NY.
Note: For related documents, see ED 122 819-821