A sample of 450 accepted non-enrolling Fall 1977 freshman were surveyed to determine their reasons for applying to but not attending the State University of New York (SUNY) College of Arts and Science at Geneseo. The sample was evenly distributed across the range of Regents Scholarship Examination (RSE) scores and 208 (46.2 percent) responded. The survey found that students apply to Geneseo for several reasons: academic program offered, ease of application, or no particular reason at all. However, it was found that Geneseo was second choice for about a third of the applicants and third or fourth for about two-thirds. Factors affecting applicants' final decision to go elsewhere were reported to be primarily intangible: nearly 80 percent of the applicants were influenced by another school's program just seeming more attractive, and more than one-third of the group was influenced by another school seeming more anxious to have them attend. (Author/SPG)