This report describes the Demonstration Alcohol Education Project at the University of Massachusetts. A basic assumption of the program is that most people can learn to drink sensibly. Rather than being abstinence-oriented, it seeks to foster responsible decisions about alcohol use, including comfortable drinking and non-drinking behaviors. It uses a variety of approaches to promote this idea. The three major categories of approach are: (1) community development (responding to the needs and wants of target populations); (2) extensive approaches (posters, pamphlets and special displays); and (3) intensive approaches (small discussion groups to help individuals examine and modify their attitudes and behavior). The program's objectives and methodology are presented in detail, as well as a description of results which demonstrate its effectiveness. (Author/BF)