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ERIC Number: ED143322
Record Type: RIE
Publication Date: 1977-Apr
Pages: 8
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
TV Stereotyping: "How to Keep 'em Down on the Farm."
Top, N. Ferris
The modeling theory of aggressive behavior being promoted by violence on television points to more serious implications, that is, the molding of a national consciousness laden with 19th century values and stereotypical characterizations of reality. Since students are not taught how to watch television, they use it as a perception of reality. Because commercial television tries to please all people all the time, it finds the lowest common denominator. It portrays people in overgeneralized stereotypical and unreal ways. We must recognize that television offers a variety of products and we must educate the television consumer on how to chose these products, particularly the children, who learn from it early in their lives. (Author/DAG)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the Association for Educational Communications and Technology (Miami Beach, Florida, April 26, 1977)