This paper lists 12 common errors by school officials that can contribute to the failure of school finance elections and briefly discusses each of the errors in turn. These campaign errors include (1) disagreement by school board members over whether or not to hold a financial election, (2) failure to analyze community attitudes before launching a financial campaign, (3) overemphasis on trying to convert "no" voters, (4) lack of systematic campaign planning, (5) surrendering control of the campaign to volunteer citizen's groups, (6) lack of year-round communication with school district residents, (7) use of obscure jargon in explaining the school district's financial needs, (8) bad timing of campaign appeals, (9) lack of two-way communication with school district residents, (10) absence of an overall campaign manager, (11) lack of systematic feedback on citizens' attitudes, and (12) lack of legal advice in drafting ballot measures. (JG)