Institutional organization and administration must be discussed in relation to change in higher education. Innovation, multimedia use of film, cable, and computers cannot be ends in themselves, but must be used by institutions to move with integrity toward educational objectives. A program for change involves the faculty, administration, students, and alumni. Offered as a case study is the Rutgers University College experience. Modeled in part after the British Open University, this nontraditional flexible approach to education seeks highly motivated, able students who because of responsibilities or inclination cannot, or prefer not, to attend regularly scheduled classes. Existing faculty of the traditional college were invited to join the program. Rather than depend on continued grants, nontraditional capital intensive multimedia programs must have on-going institutional funding. Thus, long-term budgeting and planning are necessary. A pay-as-you-go cable television system offers the advantage of two-way communications in addition to the low-cost production in cable programing. Short courses, current interest topics, and highly selective programs are very appropriate for cable subscribers. (WCM)