Management is a structure of authority and responsibility and a process of direction and motivation whereby the stated purpose of people working together within a particular enterprise with a particular supply of resources and with a particular technology can be accomplished. Higher education could probably learn from business management, but only within limitations and with an understanding that the roles of the two social institutions are different and the methods of operation are different. If institutions of higher education are to learn from business management, they should first know more about business operations and, second, they should adapt those practices that will lead to improved performance in educational efficiency (the utilization of resources) and effectiveness (the quality of output). (Author/HS)