On the hypothesis that values have great strength in determining human goal direction, and that man's vocational decisions are in some way an extension of the self, it may be assumed that individuals choosing similar college majors will have similar work values, which differ from individuals choosing different majors. This report describes a research project studying the relationship between work values and college majors, after a brief review of the literature. During the academic year 1969-70, a random sample of 180 males representing Holland's 6 categories of vocational choice (realistic, intellectual, social, conventional, enterprising, and artistic) were administered the Work Values Inventory. The 6 groups varied significantly on 9 of the eighteen values: social welfare, freedom in work, satisfactory supervision, creativity, variety, material esteem, status, family esteem, and religious esteem. The results of the study seem to indicate that vocational counseling should take these differences into account. (AF)