Discusses steps necessary to running small schools on a more business-like basis, including quality control, product (student) evaluation, production process monitoring, establishment of standards, improved recruitment, market research, and sales promotion. (MH)

Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

Challenges four commonly held myths about advertising and marketing effectiveness. Establishes the framework for a more comprehensive program of marketing communication involving traditional public relations, advertising, sales promotion, special events, along with new uses for public affairs work in marketing. (MG)

The manager of the South Georgia College Bookstore describes several autograph parties used as a sales promotion technique. The planning process, including initial contacts with the guest authors, are discussed, and the schedules and events of the authors' visits are reviewed. (JMD)

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

Seeks to clarify the marketing process in the promotion of a school's educational offerings and the school's image within the community. Divides activities into advertising, personal selling, sales promotion, and publicity. Includes a sample promotional plan which identifies objectives and tasks required for development and implementation. (DMM)

If the school store carries suitable product lines, presents them attractively, accommodates the flow of customers, and brings in sufficient sales, it can offer many--if not more--of the learning experiences offered by a good cooperative work station as it relates store operations, merchandising, sales promotion, and financial control. (Author/AG)

This study examined the user-interface design characteristics of 107 Fortune 500 B2C e-commerce Web sites and industry differences. Data were collected from corporate homepages, B2C product/service pages, B2C interactive shopping pages, as well as customer satisfaction of 321 online shoppers. The findings indicate that (a) to attract online…

This Indiana distributive education competency-based curriculum model is designed to help teachers and local administrators plan and conduct a comprehensive marketing and distributive education program. It is divided into three levels--one level for each year of a three-year program. The competencies common to a variety of marketing and…

Objective: To develop a reliable and efficient method for assessing prevalence and strength of college/university tobacco-related policies. Participants: North Carolina (NC) public universities, community colleges, and private colleges/universities (N = 110). Methods: A census of policies using campus handbooks and Web sites was conducted in March…

This resource handbook, which is designed for use by instructors of courses in advanced marketing, consists of a duty/task list with referenced resources, a duty/task list with learning activities, and a list of resources. Included in each list are materials dealing with the following topics: communication in marketing, economics in marketing,…

This document contains objective tests for each lesson in the Meatcutting Workbook, Part I (see note), which is designed for apprenticeship programs in meatcutting in California. Each of the 36 tests contains from 10 to 45 multiple-choice items. The tests are grouped according to the eight units of the workbook: the apprentice meatcutter; applied…

In this curriculum guide on small business management, lessons (including specific course content and teaching suggestions) are developed around general traits and practices conducive to success in small businesses, loans and other sources of capital, budgeting and planning, recordkeeping, marketing and selling, advertising and sales promotion,…

This guide lists the core curriculum competencies expected to be developed by students in secondary Fundamentals of Marketing courses in Missouri. It was developed through revision of the prior core curriculum by a project team with input from all the marketing instructors in the state. Competencies listed in the revised fundamentals of marketing…

A collection of 20 essays on creative problem solving in advertising and sales promotion considers the relationship between client and agency and the degree of creativity that is necessary or desirable for each side to bring to their collaboration. The different essays are fully illustrated and specifically focus on such areas as creativity in…