Peer reviewed
ERIC Number: EJ499680
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Tangible Evidence in Marketing a Service: The Value of a Campus Visit in Choosing a College.
Yost, Michael, Jr.; Tucker, Stephen L.
Journal of Marketing for Higher Education, v6 n1 p47-67 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Publication Type: Reports - Evaluative; Information Analyses; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A