ERIC Number: EJ194446
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
South Georgia Autograph Parties.
Womack, Geneva H.
College Store Journal, v46 n1 p86-88 Dec-Jan 1978-79
The manager of the South Georgia College Bookstore describes several autograph parties used as a sales promotion technique. The planning process, including initial contacts with the guest authors, are discussed, and the schedules and events of the authors' visits are reviewed. (JMD)
Descriptors: Advertising, Authors, Books, Bookstores, College Stores, Community Involvement, Higher Education, Merchandising, Planning, Publicize, Retailing
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
