This teacher's guide presents material for a unit on attending the retail fashion market. Content focuses on previewing merchandise for purchase, factors involved in a major market trip, common terms used when ordering merchandise, and pricing strategies. The guide contains 4 objectives, 6 group learning activities keyed to the objectives, 12 transparency masters with dialogue for each, and 5 alternate group activities (case studies). A pretest and posttest with answers complete the unit. (KC)