Merchandising
Scope Note:
Sales promotion as a comprehensive function including market research, advertising, and selling
Category: Business, Commerce, and Industry
Broader Terms MarketingNarrower Terms N/AUse this term instead of Sales Promotion | Related Terms AdvertisingCommercial Art Credit (Finance) Distributive Education Merchandise Information Retailing Sales Occupations Salesmanship Television Commercials |
Added to ERIC: 7/1/1966
