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Peer reviewed Peer reviewed
ERIC Number: EJ214152
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Children's Television Advertising: An Ethical Morass for Business and Government.
Turk, Peter
Journal of Advertising, v8 n1 p4-8 Win 1979
Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)
Descriptors: Advertising, Childrens Television, Ethics, Federal Regulation, Merchandising, Public Policy, Television Commercials
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A