In "The Other Curriculum: Out-of-Class Experiences Associated with Student Learning and Personal Development," George Kuh (1995) cites numerous benefits associated with a college education, including gains in knowledge, autonomy, social maturation, and personal acceptance; modest gains in verbal and quantitative skills, cognitive complexity, aestheticism, and awareness of interests, values, aspirations, and religious views; and modest decreases in irrational prejudice, political naivete, and dogmatism. The cumulative effect of these changes is the crystallization of a diverse set of attributes into a sense of identity marked by competence and confidence that enables a college-educated person to cope with novel situations and problems (Kuh, 1995). Since 2000,William Woods University (Fulton, Missouri), a professions-oriented liberal arts university, has offered an innovative program to increase student and faculty involvement in campus cultural and academic events in order to achieve the benefits enumerated by Kuh. This article describes this internationally recognized program, which embodies the aspirations of the institution: Leading, Educating, Achieving, and Developing (LEAD). The goals of the program are to (1) encourage students to become more actively involved in campus and community activities; (2) expose students to a variety of experiences; (3) enable faculty and staff to offer more opportunities for learning outside the classroom; (4) foster student participation in academic events outside their areas of interest; (5) enable students to expand their interests and knowledge; and (6) make William Woods University more financially accessible to students. (Contains 3 tables.)