This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship, advertising, business procedures and records, personal growth and management, and microcomputers in agribusiness. For each unit, objectives, competencies to be developed, motivational techniques or interest approaches, references and materials, and evaluation techniques are suggested. Lessons consist of study questions, teaching procedures, discussion questions with answers, suggested activities, evaluation tests with answers, and handouts. A competency profile is provided for convenient recordkeeping. (KC)