This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the left side and teaching tips for each slide on the right side of the page), and transparency masters. Information sheets are provided for the students. Topics covered are the following: introduction to advertising, the role of advertising in marketing, the purpose of good advertising, identifying target markets, basic stages of the advertising strategy, message structure of an advertisement, layout technique, media checklist, resources for advertising advice, creating advertising plans, cooperative advertising, planning a special promotion, building a 6-month advertising plan, and creating the advertising budget. (KC)