A curriculum guide for grade 7, the document is devoted to the occupational cluster "Communications and Media." It is divided into six units: advertising, film and photography, radio and television, journalism and publishing, library and periodicals, and transocean communications. Each unit is introduced by a statement of the topic, the…

This book examines the weekly newspaper operation from all angles: reporting, editing, photography, advertising, the backshop, job printing, and business management. It tells how to be professional in dealing with all the intricacies of small-town life, such as coping with school boards that meet secretly, reluctant advertisers, nonpaying…

Designed to accompany an audiovisual filmstrip series devoted to presenting a visual history of life in America, this guide contains an elementary school (grades 2-6) unit on American food over the last century. Using authentic visuals including paintings, advertising, label art, documentary photography, and a movie still, the guide offers…

The neoliberal era is often surmised as the extension of the free market, increasing privatisation, and the commodification of everything. A large body of work has shed much light on the way in which during the neoliberal period, a discursive shift has taken place whereby language is increasingly seen in instrumental terms of "profit"…

Intended to furnish continuing assistance to adviser, staff, and printer, and written from their point of view, this guidebook in yearbook journalism emphasizes fundamentals but also encourages experimentation and creativity. The book is intended to provide self-help for the inexperienced adviser, furnish a quick review or refresher course for the…

Institutions are known through the names-cum-titles shown on their signboards, internet websites, letterheads, etc. However, it seems that such cultures could not satisfy the yearning of most organizations. So, they further propagate their core values and traits by constructing short linguistic bursts-cum-contents that can expatiate on what the…

The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

Activities and methods for teaching newspaper skills to eighth-grade students are presented in this unit from the Greenfield Express Management System (GEMS) program, a California Demonstration Program in Reading. A project overview form from the California Centers for Educational Improvement (CCEI) describes the GEMS program and lists other units…

Community college journalism programs have a long-standing tradition of being transfer programs, which, in contrast to career programs, often take longer, are more expensive, and offer no guarantee of a job after graduation. If community colleges offered intensive 2-year technical journalism programs that mixed basic skills such a composition,…

In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped…

The high school journalism teacher who initiated the Foxfire Project discusses the memorable learning experiences and community studies in which students are involved as they develop and publish the Foxfire magazines. The author describes the project objectives and the successfully implemented teaching techniques and learning activities so that…

Third, and final, in a series of two-week workshops designed to teach the techniques of developing competency-based curriculum materials, the phase III workshop had two major thrusts: to assess the quality of curriculum materials previously developed and to determine in what areas of curriculum development the workshop participants needed…

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…

The purpose of this study is to understand differences in demographics, frequency of tobacco use, and tobacco-related attitudes between youth/young adults who carry tobacco products and those who do not. Carrying tobacco is hypothesized to affect individuals' smoker identity and thereby their tobacco-related attitudes. Carriers are an influential…

The past century's technological revolution has returned images to a central place in people's individual and collective lives. Photography became widely popular in the first half of the past century, creating new visual forms of high art, mass advertising, and amateur entertainment. During the latter half of the twentieth century, innovations in…