ERIC Number: EJ219453
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Some Advertising Sales Tips.
Schick, C. Dennis
C.S.P.A.A. Bulletin, v37 n4 p6-8 Spr 1980
Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)
Descriptors: Advertising, Merchandising, Publicize, Salesmanship, School Newspapers, Secondary Education
Publication Type: Journal Articles; Guides - General
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
