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ERIC Number: EJ370121
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Comparison of Career Attitudes of News-Editorial and Ad-PR Students.
Smith, Ron F.
Journalism Quarterly, v64 n2-3 p555-59 Sum-Fall 1987
Assesses the attitudes that news-editorial students have toward careers in public relations and advertising and the attitudes that public relations-advertising students have toward news careers. Finds that news-ed students saw careers in public relations as being less useful to society and having less prestige in the community than their careers. (MM)
Descriptors: Advertising, Attitude Measures, Career Awareness, Career Choice, Higher Education, Journalism, Peer Evaluation, Public Relations, Student Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A