Reports on a comparison of Colorado public relations personnel and newspaper journalists, which focused on demographic characteristics, professional orientation, job satisfaction, and attitude toward professional improvement. (GW)

Discusses the benefits of a faculty fellowship with a public relations firm in terms of extra help for the sponsoring organization and improved knowledge and skills for the participating faculty. (HTH)

Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

Describes a technique for individualizing instruction in a public relations course that enrolls an average of 50 students each semester. (KS)

Finds that educators are more likely than issues managers to hold an outer-directed worldview of issues management. (SR)

The Public Relations section of the Proceedings contains the following 8 papers: "The Cultural Competence Spiral: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments" (Alan R. Freitag); "Trust, Communication, and Quality Relationships in the Workplace: Comparing Views of CEOs…

Presents results of a survey indicating that although nearly 70 percent of undergraduate public relations majors are women, these students have few female role models teaching them. Indicates that those women currently teaching public relations carry heavy teaching and student contact responsibilities, primarily because of their beginning faculty…

Briefly describes materials and rationale of a media law course specifically designed for students preparing for careers outside print and broadcast news. (CRH)

There is a growing awareness among students that public relations internships provide not only a means for testing skills, but also valuable experience that can be placed on a resume. This has created keen competition among students for internships, thereby providing practitioners with a considerable talent pool from which to select competent…

Summarizes students' and teachers' responses to a public relations internship program at North Texas State University. (KS)

Examines from three perspectives (that of students, clients, and professors) the strengths and weaknesses of using actual clients in student projects for undergraduate public relations campaigns courses. Finds: students appreciated using actual clients; teachers felt the extra effort was worthwhile; and clients valued their experiences working…

Assesses the attitudes that news-editorial students have toward careers in public relations and advertising and the attitudes that public relations-advertising students have toward news careers. Finds that news-ed students saw careers in public relations as being less useful to society and having less prestige in the community than their careers.…

Both news and public relations people have higher expectations for the skills and ethics of those involved with news media. (KS)

Analysis of the Wisconsin woman suffrage campaign of 1910-1920 suggests that public relations belonged not only to political or business practices, but was equally a process by which the masses achieved their own best interests in nineteenth and early twentieth century social reform movements. Woman suffragists were led by women, and the public…