The physical, psychological, cultural, social, and organizational elements of a learning environment are as important as the learning opportunities themselves. The Apple Store blends retail and school into a new type of learning environment that lets the customer learn anything, at any time, at any level, from experts, expert practitioners, and peers. Based on the authors' several visits to several stores throughout the U.S., they have concluded that what goes on in the Apple Store is a harbinger of what many learning opportunities might look like in the 21st century, wherever they take place. This article takes a look inside the Apple Store and discusses the essential features of the Apple Store's learning environment.