ERIC Number: EJ765269
Record Type: Journal
Publication Date: 2005-Dec
Pages: 12
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0146-3934
EISSN: N/A
Examination of a Paradigm for Preparing Undergraduates for a Career in the Retailing Industries: Mentors, Curriculum, and an Internship
Wesley, Scarlett C.; Bickle, Marianne C.
College Student Journal, v39 n4 p680-691 Dec 2005
Internships provide the opportunity to apply classroom theory into practical, hands-on experience while simultaneously developing skills that improve course performance (Daugherty, 2000). In addition, the experiential opportunity increases the probability for securing a full-time position upon graduation. The purposes of this study are to examine components of retail management and fashion merchandising internships offered at a large southern university and to assess how the internship program compares with attributes sought by full-time employment in the industry. Consistent with attributes desired in full-time employees, the interns were evaluated on 18 components. Measured on a five-point Likert type scale (1=poor, 3=average, 5=excellent), supervisors evaluated interns related to four general areas: skills and abilities, work habits, professionalism, and career potential. Results revealed that 89% of the interns were perceived as "above average" or "excellent" on each of the 18 components. (Contains 2 tables.)
Descriptors: Merchandising, Theory Practice Relationship, Business Administration Education, Education Work Relationship, Employment Opportunities, Likert Scales, Mentors, Performance Based Assessment, Job Skills, Ability, Work Ethic, Undergraduate Students, Professional Development, Standards, Collegiality, Responsibility, Employment Potential, Retailing, Individual Characteristics, Job Applicants, Comparative Analysis, Internship Programs, Program Effectiveness
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Carolina
Grant or Contract Numbers: N/A