This module on owning and operating an apparel store is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into individual activities, discussion questions, and a group activity. Units (and subject matter) in this module are planning your business (customers, competition, and products; helpful personal qualities; how to compete; store's image); choosing a location (choosing the area; questions to ask; renting and leasing a store); being in charge (building an effective staff; selecting job applicants; employee training; store policies); setting prices (turnover; pricing; gross project pricing; markdown/sales); advertising and selling (choosing how to advertise; qualities of a good ad; costs); keeping financial records (cash sales; credit sales: daily cash sheet); buying and keeping track of supplies (inventory selection; supplier terms; store-supplier relations; purchase orders; inventory control); and keeping your business successful (keeping track of profits; how to prepare a profit/loss statement; two year statements). A summary and quiz complete the document. (A teacher's guide is available for this module.) (CT)