This research-based curriculum guide for a secondary marketing and distributive education program covers 12 institutional areas. They are advertising, communications, display, human relations, management, mathematics, merchandising, operations, product/service technology, sales, economics of marketing, and employability skills. A content outline is followed by 12 sections, each devoted to one of the instructional areas/duties, in which are contained task statements, achievement indicators, criteria, and related IDECC (Interstate Distributive Education Curriculum Consortium) competencies. Student achievement records in the next section include a form for recording student skill performance, suggested school year training plan, and class achievement record. A suggested cooperative education student training agreement is then provided. Another section includes several suggestions for a school store. The final section contains learning activities related to the tasks under the various instructional areas/duties. The resources needed are indicated. (YLB)