In this article, the "Ologies" series of books are interrogated with a focus on whether they present new challenges for the reader or merely require previously acquired skills. The multimodal texts are unusual in that they combine non-fiction with fantasy while including tactile elements such as flaps, pull-outs and items to stroke. Ways of approaching multimodal texts are discussed with reference to the work of Kress, van Leeuwen and Moss. Finally, reference is made to Mackey's research on multimodal platforms, applying her terms "playing the text", the notion of "performance" and "engaging in the rules of the game". The conclusion leaves the question posed in the title open and suggests further research into actual readers will reveal more.