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Peer reviewed Peer reviewed
ERIC Number: EJ408447
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Financial Services Advertising before and after the Crash of 1987.
Everett, Stephen E.
Journalism Quarterly, v65 n4 p920-24,980 Win 1988
Examines institutional changes in advertising before and after the stock market "crash" of 1987 as represented in the "Wall Street Journal." Finds that financial institutions increased the frequency and size of ads after the crash. (RS)
Descriptors: Advertising, Content Analysis, Financial Services, Media Research, Newspapers
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A