Quality academic advising in higher education is the product of a multitude of elements not the least of which is institutional vision. By recognizing and embracing an institution's concept of its capabilities and the kinds of educated human beings it is attempting to cultivate, advisors gain an invaluable apparatus to guide the provision of effective educational planning to students. In a case study survey, we assessed whether and how institutional vision can be transformed into action as both vision driven initiatives and more incidental activities reflective of an institution's vision statement.