Although a significant need exists for college students to market their job skills effectively to potential employers, no prior research systematically analyzed the quality of information included in college students' LinkedIn profiles. This study used a marketing framework to evaluate the effectiveness of information in LinkedIn profiles posted…

This chapter explores case studies from four private liberal arts colleges with different approaches to expanding the college "value proposition" to include the values of a liberal education.

The objectives of the study were as follows: (1) to study of the component of the student relationship management system process with intelligent conversational agent platform, (2) to design the student relationship management system process with intelligent conversational agent platform, and (3) to evaluate the student relationship management…

Digital transformation (Dx) refers to a series of deep and coordinated culture, workforce, and technology shifts that enable new educational and operating models and transform an institution's business model, strategic directions, and value proposition. Dx initiatives on many campuses are anchored in student success goals. As a result of this…

Merrimack College is a midsized Catholic Augustinian College pursuing its historical service-based commitments while shifting priorities toward research. With limited time and resources, these two aims can create tension at institutional and faculty levels. This single institutional case study shares the work of faculty and College leadership to…

A new participatory research model, Research-Practice-Industry Partnerships (RPIP), presents a unique value proposition. Design processes have typically placed professional designers, not the end users, at the center of the work. RPIPs create an intentional feedback loop that transforms the knowledge, action, or goals of all involved parties…

In this study, we posit a new category of products provided by diploma mills, which we term Life Experience Degree Offerings (LEDOs). LEDOs uniquely capitalise on the misuse of the principle of Accreditation of Prior Learning (APL) by granting higher education qualifications based on a resume or CV alone. Through a comparative analysis with…

Purpose: In this work, we aim to shed light on how co-resourcing and actors' practices impact the agricultural innovation process. Design/Methodology/Approach: In a first step, we conceptualized agricultural innovation as the process during which actors exchange solutions that enable innovation to emerge. To provide these solutions, actors…

During the last decades, there has been increasing interest in the role of the university as a key stakeholder and agent in innovation and regional development. In the face of new technologies, especially growing digitalisation and new societal and economic challenges, this paper proposes to reconsider the role of the university in the innovation…

Given trends in the marketing literature, marketing education is attempting to innovate to enhance its value proposition. Education is an experiential service where student engagement implies involvement in activities both in and out of the classroom that reinforce educational value. In order to create value in service delivery, there is a need…

Researchers have established the role of tertiary education (TE) in economic development (ED). Globally, TE generates significant and multiple direct, indirect and catalytic economic impacts, which result in well-established benefits pertaining to both individuals and broader economies. Last year, the government of Belize published its first…

The Association of Governing Boards of Universities and Colleges (AGB) 2018 Trustee Index is the second annual survey of college and university board members about those issues they see as the most pressing facing the sector and the institutions they serve. This AGB survey, conducted in collaboration with Gallup, engaged trustees from across the…

Purpose: The purpose of the study is to identify drivers of mobile massive open online course (MOOC) continuous intention (CI) through the lenses of customer perceived value (CPV) theory. Consumer choice is successfully explained by CPV, but lesser attention is given to linking the theory to the mobile MOOC context whereby the majority of theories…

The purpose of this qualitative study was to learn how digital-native college students perceive of cheating and plagiarism. Today's students grew up with high-speed internet, smartphones, and instant access to information. Their learning environment was greatly altered during the COVID-19 pandemic, shifting many from in-person to online learning.…

This research discusses the characteristics of a global set of Classroom Observation Protocols (COPr) to uncover their design goals and assess the value propositions for Engineering Education (EE) in active learning environments. To achieve the research purpose, a Systematic Literature Review (SLR) method was chosen, based on a process-oriented…