This study was conducted to develop and examine the work-related daydream construct. The content of undergraduate college students' daydream journals were analyzed using an exploratory qualitative research methodology. The data suggested that the work-related daydream phenomenon was a tangible and accessible process that presented fully developed career narratives. Embedded within these career narratives were elements of individuals vocational self-concepts (i.e., work values, aspirations, life roles, and lifestyle choices). Six work-related daydreams are described in detail. Implications for the use of work-related daydreams as a career assessment technique are discussed. (Contains 2 tables.)